This Industry Report is solo work from my COM470 Research class. The report is an overview analysis of the brand and company, Whole Foods. I conducted secondary and primary research as well as SEO keyword research to evaluate the success of the brand. I also analyzed their website and conducted a web audit, as well as examined customer reviews. The target audience for this project was middle-upper-class females aged 25-44, they are also the main demographic of Whole Foods’ customers. I utilized Canva to create the design and layout.